Browsing by Author "Katsikeas, Constantine S."
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Book
Advances in global marketing: A research anthology
Leonidou, Leonidas C.; Katsikeas, Constantine S.; Samiee, Saeed; Aykol, Bilge (Springer, 2017)
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Article
An analytical review of the factors stimulating smaller firms to export: Implications for policy-makers
Leonidou, Leonidas C.; Katsikeas, Constantine S.; Palihawadana, Dayananda; Spyropoulou, Stavroula A. (2007)Purpose - Although exporting can offer many benefits to smaller manufacturers, a large number of these firms refrain from export operations as a result of insufficient stimulation. This paper seeks to critically analyse ...
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Article
Antecedents and consequences of an eco-friendly export marketing strategy: The moderating role of foreign public concern and competitive intensity
Leonidou, Leonidas C.; Katsikeas, Constantine S.; Fotiadis, Thomas A.; Christodoulides, Paul (2013)Despite growing concerns about environmental issues worldwide, research on the subject in the context of international marketing is virtually absent. The current study sheds light on the green aspects of exporting, using ...
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Article
Assessing performance outcomes in marketing
Katsikeas, Constantine S.; Morgan, Neil A.; Leonidou, Leonidas C.; Hult, G. T. M. (2016)Research in marketing has increasingly focused on building knowledge about how firms' marketing contributes to performance outcomes. A key precursor to accurately diagnosing the value firms' marketing creates is conceptualizing ...
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Article
Assessing the contribution of leading mainstream marketing journals to the international marketing discipline
Leonidou, Leonidas C.; Barnes, B. R.; Spyropoulou, Stavroula A.; Katsikeas, Constantine S. (2010)Purpose – Growing globalization in recent decades has been responsible for the emergence of a new stream of research focusing on international marketing. However, compared to domestic marketing knowledge, this field has ...
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Article
Building Successful Export Business Relationships: A Behavioral Perspective
Leonidou, Leonidas C.; Katsikeas, Constantine S.; Hadjimarcou, John S. (2002)
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Article
Corporate social responsibility in international marketing: review, assessment, and future research
Eteokleous, Pantelitsa P.; Leonidou, Leonidas C.; Katsikeas, Constantine S. (2016)Purpose – Although corporate social responsibility (CSR) has been an issue of major concern for marketers for more than half a century, only recently has it attracted the attention of international marketing researchers. ...
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Book
Drivers and outcomes of exercised power in buyer-seller relationships: A meta-analysis
Leonidou, Leonidas C.; Aykol, Bilge; Lindsay, Valerie; Katsikeas, Constantine S.; Talias, Michael A. (2014)
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Article
Environmentally friendly export business strategy: Its determinants and effects on competitive advantage and performance
Leonidou, Leonidas C.; Fotiadis, Thomas A.; Christodoulides, Paul; Spyropoulou, Stavroula A.; Katsikeas, Constantine S. (2015)With the exponential growth of problems related to the natural environment, exporters are increasingly confronted with ecological challenges in their international operations. We present a study of exporting manufacturers ...
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Article
Executive insights: Building successful export business relationships: A behavioral perspective
Leonidou, Leonidas C.; Katsikeas, Constantine S.; Hadjimarcou, John S. (2002)Although the United States has been one of the leading actors in international trade, limited evidence exists as to individual U.S. company relationships with overseas customers. On the basis of a sample of 201 U.S. exporting ...
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Article
Exploring the consumer in former soviet republics
Leonidou, Leonidas C.; Katsikeas, Constantine S. (1996)No abstract available for this article. © 1996 Taylor & Francis Group, LLC.
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Article
The export development process: An integrative review of empirical models
Leonidou, Leonidas C.; Katsikeas, Constantine S. (1996)Despite widespread research on the export behavior of firms, no integrative review of the empirical work in relation to export development models exists in the extant literature. This article reviews the main models on the ...
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Article
Export information sources: The role of organizational and internationalization influences
Leonidou, Leonidas C.; Katsikeas, Constantine S. (1997)In drawing attention to certain important gaps in the exporting literature, this study empirically investigates the information source behaviour of exporting firms in the context of a small country – Cyprus. The research ...
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Article
Export market expansion strategy: Differences between market concentration and market spreading
Katsikeas, Constantine S.; Leonidou, Leonidas C. (1996)In light of certain important gaps observed in the export marketing literature, a study was conducted to investigate the presence of significant differences in the profile and behaviour between the two generic export market ...
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Article
Factors Influencing International Joint Venture Performance: Theoretical
Robson, M. J.; Leonidou, Leonidas C.; Katsikeas, Constantine S. (2007)
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Article
Factors Influencing International Joint Venture Performance: Theoretical Perspectives, Assessment, And Future Directions
Robson, M. J.; Leonidou, Leonidas C.; Katsikeas, Constantine S. (2002)
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Article
Factors influencing the degree of international pricing strategy standardization of multinational corporations
Theodosiou, Marios; Katsikeas, Constantine S. (2001)In response to certain important gaps identified in the global marketing literature, the focus of this inquiry is an investigation of the pricing strategies followed by manufacturing subsidiaries of multinational corporations. ...
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Article
Firm-level Export Performance Assessment: Review, Evaluation, and Development.
Katsikeas, Constantine S.; Leonidou, Leonidas C.; Morgan, Neil A. (2000)
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Article
Five decades of business research into exporting: A bibliographic analysis
Leonidou, Leonidas C.; Katsikeas, Constantine S.; Coudounaris, Dafnis N. (2010)Although exporting has established itself as an important field of research within the overall international business discipline, no attempt has yet been made to provide a bibliographic analysis showing how the subject has ...
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Article
Green export business strategy: Its determinants and effects on competitive advantage and performance
Leonidou, Leonidas C.; Fotiadis, Thomas A.; Christodoulides, Paul; Katsikeas, Constantine S.; Spyropoulou, Stavroula A. (2015)